
H & M is pleased to announce a new round of designers to hand Lavin - 21 century one of the most influential brands. The H & M created by the exclusive series from the Lanvin artistic director Alber Elbaz and men's designer Lucas Ossendrijver jointly design, will be held November 23, 2010 H & M worldwide in about 200 stores selected outlets. The exclusive line includes men, women, world public debut is scheduled for Nov. 2, three weeks after the landing of the selected H & M stores. Lanvin for H & M series will become the grand launch of this year one of the most anticipated fashion events.
Lanvin artistic director Alber Elbaz, said: "H & M and contact us to discuss cooperation matters to us in the Lanvin created a brilliant further into the broader community. In the past I have said that no design popular series, however, that H & M turned to luxury rather than to Lanvin tended to the general public, this proposal stimulate my interest. our two companies, different styles, but are adhering to the fashionable men and women around the world to bring the same joy and beauty of the concept, based on this, our cooperation unprecedented, extraordinary significance. "
H & M creative director Margareta van den Bosch said: "Lanvin for the H & M Design's exclusive series we very excited, this is extremely exciting time. Lanvin for H & M to bring the traditional but modern, classic and infinitely interesting French luxury. This with a rich, classic style of H & M Lanvin exclusive use of Lanvin unique series of cutting, sewing techniques, women and men of the contours and details of the painstaking efforts. will launch the series in November, will full of shocking surprises. "
Alber Elbaz joined Lanvin in 2001 as artistic director, has, Alber Elbaz successfully Jeanne Lanvin1889 was founded in Paris in the luxury brand into creativity, committed to innovation of the top fashion pioneer. In the past decade, Alber Elbaz created, leading a lot of mainstream trends, such as ribbons, bows, pearls, flash, rich colors and metallic decoration, a fashion classic elements. Alber Elbaz genius, especially in the cut and fabric, making it unique style, all of which also Lanvin dress has a unique degree of immediate identification. Alber Elbaz also in 2006 launched a new men's line, it changed the men's wardrobe, the inherent style of the original women to men has brought a different kind unique casual and elegant style.
Lanvin is the latest collaboration H & M's top brands, before that, hand in hand H & M, H & M created a master of exclusive designer collections, including Karl Lagerfeld, Stella McCartney, Rei Kawakubo (Comme des Garçons), and Sonia Rykiel and so on. Unlike in the past, the Lanvin for H & M collection will be November 2 through a specially produced short films to the world unveiled. Then, log on www.hm.com, consumers around the world to see the movie. Three weeks after the world premiere of this video, the customer will be entitled to drive, buy dream Lanvin for H & M clothing line.